Sponsorships
Sponsored sections, research underwriting and newsletter support must be labeled where a reader encounters them.
Editorial independence
Advertising, sponsorship and affiliate disclosure
Revenue can support the work, but it cannot determine what the evidence says. Commercial relationships must be visible and separated from verification.
The rules
Advertisements
Ads must be visually distinguishable from profile fields, rankings, evidence and editorial conclusions.
Affiliate links
If a link can generate compensation, that relationship must be disclosed clearly near the recommendation or link.
Profile claims
Organizations never need to advertise, sponsor or pay to submit a correction or official source.
Editorial firewall
- No commercial partner can buy a higher completeness score.
- No sponsor can mark a field verified or activate a profile.
- No payment removes a supported criticism or lifecycle fact.
- Comparison conclusions must follow the same published evidence rules.
- Automated discovery prepares candidates; human approval remains the publication gate.